Knowing who is walking into your store, and where they are browsing, can help to ensure the provision of a more personalised service, improve customer loyalty and allow you to narrow the gap between online and traditional retail. 

Previous and current locations can also be used to ensure the right ad is served at the right time, at the right place and to the right customer – significantly increasing the relevancy of ads and leading to higher click-through rates and purchase levels. 

Location data insight of customer volumes and routings through stores helps optimise the store layout and align workforce availability to demand – both relevant to improving customer experience.

Healthcare  |  App Platforms