Knowing where your users are as they engage with your platform allows you to add real-world data to your personalisation profiles, whilst delivering powerful location based services to help your users discover relevant products & services.

With the user's permission, you can sensitively build up a profile of relevant real-world movements, preferences and interests - just as you do online, but instead for the offline world.  Real-world attribution can feed all your existing advertising and customer engagement tools with far richer data, and define true relationships between the online and offline worlds - creating the most personal, relevant and satisfying customer experiences ever. 

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